AI for Executives


Governments recognise big data and AI as a system change, transforming what organisations do and how they do it. This creates challenging tasks for executives and managers. AI for Executives consists of 2 modules. Module 1 is a 1-day orientation suitable for all senior managers seeking basic data and AI literacy. During Module 2 (3 days), you will specialise in having a leading role in shaping the transformation towards a data-driven organisation.

Why join the masterclass AI for Executives?
What will you learn? 

  • understand the digital landscape and emerging technologies, and you have explored how other organisations are successfully integrating AI and analytics;
  • define a strategic roadmap on multiple innovation horizons for your organisation;
  • build and cultivate an entrepreneurial, agile, data-driven mindset among management and employees;
  • create a programme structure for implementing big ideas in tangible, bite-sized innovation projects.

For Whom? 

The programme is aimed at executives and senior managers leading their organisation, department or group in a world that is becoming more and more data-driven. The programme is suitable for executives in any profit or non-profit sector, and requires no prior knowledge of IT or analytics.

Practical information

Location: Roeterseiland campus
Language: English
Certification: After completing the programme, you will be a Certified Analytics Lead.

Teaching staff

Academic director: prof. Jeroen de Mast, professor of data-driven business innovation at the Amsterdam Business School of the University of Amsterdam. Prof. De Mast will teach this course together with professors and experts from the University of Amsterdam and ORTEC.

Dates and fees

Module 1 7 May 2024 Full day onsite  09:00 – 17:00
Module 2  8 May and 20 June 2024 Full day onsite  09:00 – 17:00
  16, 23, 30 May and 6 & 13 June 2024 Online sessions 10:00 – 11:30
Fee €1,290 – Module 1 only, 1 day €3,780 – Modules 1 and 2, 4 days  


*UvA alumni get a 10% discount. Fees are VAT-exempt

2 modules

The first module of this programme gives executives and managers a bird’s-eye view of data-driven business and emerging technologies. The second module prepares executives and managers for a leading role in this transformation.

Module 1 (1 day): Understanding AI, Big Data and analytics

Module 1 aims to give you a realistic overview of the world of data science, AI and digital technologies. You will understand emerging technologies, recognise new opportunities and you will be able to collaborate and communicate with data scientists on a professional level.

Module 2 (3 days): Preparing for the role of Analytics Lead

Module 2 aims to prepare you for a leading role in the transition to data-driven working. You will be able to design a suitable strategy, and translate it into a roadmap and project portfolio. We also teach you how to win support for the transformation, and deal with possible barriers. At the end, you will understand how AI and data are transforming various functions in the organisation and are aware of legal and governance conditions for data and analytics. 

Course information

Available dates
Spring Edition

Amsterdam Business School
Plantage Muidergracht 12
1018 TV Amsterdam

€ 1,290 (Module 1 only, 1 day) or €3,780 (Modules 1 and 2, 4 days)

Contact information

Iris Kroese
Programme Manager of The Analytics Academy


Alumni of the University of Amsterdam will get a 10% discount, when noting your programme and graduation year in your application.
This course can also be offered tailor-made, in-company and in-house. Please contact us for more information.


Factsheet AI for Executives

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last updated: 01/12/2022



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