The Analytics Academy is offering end-to-end solutions for Data Science and Business Analytics education to commercial, governmental and non-profit organizations.

The three founding partners of the academy bring a vast experience in Data Science and Business Analytics education, for audiences ranging from senior management to hands-on Data Scientists in a wide variety of sectors and industries, including transport and logistics, energy, retail, ICT and healthcare.

Our philosophy

Different organizations have different training needs. That’s why we believe in a tailor made approach. Multidisciplinarity is key because Business Analytics requires knowledge of Analytics, Business and Computer Science.

The best of both worlds. To learn data science you need a sound theoretical foundation, but also practical experience in working with the latest tools and techniques. The involvement of Amsterdam Business School guarantees academic rigor in teaching the theory, while ORTEC teaches pragmatic use of the theory in practice.

We believe in learning by doing. Seeing is believing but applying is mastering. That’s why we offer participants the opportunity to bring in their own Data Sciences projects.

For whom are the courses?

Data Science knows no company boundaries. Data Science will affect every function in any company. So feel free to contact us if you believe that you lack data science skills or are afraid that you or your company lags behind your competitors.

The Analytics Academy offers tailor made education programs for all functions. Next to these we have ready-made programs specifically aiming at:

  • Managers/executives who want to gain practical insights in Big Data and Analytics, and discover what they need to help their company become more data-driven.
  • The boundary spanners, managers, directors and consultants who are the interface between their departments and projects and the hands-on data scientists.
  • And we provide the latest thinking, knowledge and technology to the people that are already working as a data scientist, analytics specialist or IT specialist. To refresh their minds and retrain their skills and restart their career.

The demand for data science talent has exploded recently. Companies are struggling to find big data expertise. By working with ORTEC the UvA can meet that demand, providing lecturers with a background in research and in business services practice.


Marc Salomon

Dean Amsterdam Business School
and founder The Analytics Academy

Analytics talent scan

We help you to think in a strategic way about your analytics capability. Our Analytics Talent Scan® consists of four steps:

  1. Demand assessment
    We help you to specify your long term analytics needs
  2. Supply assessment
    We assess the knowledge and skills of your current staff
  3. Gap analysis
    We help you to determine the gap between the two. We assess with you the pros and cons of outsourcing, hiring and further development of current staff. 
  4. Curriculum design
    For the further development of current staff, we design a tailor made curriculum. Starting point of each curriculum is the large portfolio of courses that we already offer. 


Big Data Portal

The Big Data Portal is a web- based environment where starting and advanced Data Scientists can perform analytics and build end-user applications without dealing with IT infrastructure installation and configuration.

It offers a seamless integration of storage-, modeling- and visualization methods, which provide the opportunity to focus on extracting insights from data.

It leverages best-of-breed technologies such as Azure Data Factory, Hadoop, R, Machine Learning models and Spotfire. The Big Data Portal runs in the Microsoft Azure cloud.

The design of the Big Data Portal ensures that it can be quickly adapted to the ever changing landscape of analytics techniques.

The Big Data Portal can easily be expanded by adding the latest and greatest (open source) techniques. 

The Analytics Academy is a cooperation between Amsterdam Business School of the University of Amsterdam, ORTEC and Amsterdam Data Science.

Amsterdam Business School is the business school of the University of Amsterdam. All degree programs are officially accredited by the Dutch government and by EQUIS, an international quality stamp. The school has a strong focus on Big Data & Business Analytics and offers the first MBA in Big Data & Business Analytics in Europe.

Amsterdam Data Science is an initiative of University of Amsterdam, VU Amsterdam, Centrum voor Wiskunde & Informatica and Hogeschool van Amsterdam. Its mission is to develop world-class data science talent and technology in the Amsterdam region. Activities include the stimulation of research, education, and valorisation.

The University of Amsterdam (UvA) has a rich history dating back to 1632, when its forerunner, the Golden Age school Athenaeum Illustre, was established. Today, with some 30,000 students, 5,000 staff, more than 100 nationalities and a budget of more than 600 million euros, it is one of the largest comprehensive universities in Europe.

ORTEC is one of the market leaders in Data Science and Business Analytics solutions. The company, with 750 econometricians, mathematicians and computer scientists, is preferred supplier of many Fortune 500 companies across the globe.